Requirements of brief

• Produce a three minute music video for a fictional pop band/artist signed to Sony Music.
• Music video must feature a narrative appropriate to the music video.
• Create a web page to promote the band/artist to its target audience and ensure it is interactive.
• Include a statement of intent.
• Content must be suitable to broadcast on streaming sites such as YouTube and must be age appropriate for young adults from the age of 16.
• Web pages must include one homepage and one linked page.
• Cross-media production target audience is for a fun loving 16-25 year old mass market demographic.