Music video codes and conventions

The codes and conventions of a music video typically involve;

1. Mise en scene
2. Camera shots, angles and movements
3. Sound
4. Editing
5. Lighting
6. Props
7. Costume
8. Colour 

The typical conventions in a pop music video involve;

1. Bright and vivid colours
2. Close up shots as it can convey upbeat emotions 
3. Extreme close up shots as it can convey the persona of a character and emphasise their emotions
4. Often aimed at a younger audience (ideally those aged 16 and above)
5. Very upbeat
6. The narrative often highlights a relationship or breakup and if it is performance based, there is often a dance routine